No one enjoys a sales pitch. They can detect a pitch coming at them from a mile away. And you can be assured that there is no better way to turn people off No one wants to be pitched a business with a hard sell. It shows you have little regard for their space and time.
Rather than going immediately to a sales pitch try the “un-sales” pitch. It involves educating the consumer, providing information and creating buzz. When you first start talking to someone it should be your goal to get to know the person, ask them about their business or what their goals are of starting a business, get them engaged and talking to learn what’s important to them. Jumping the gun and learning nothing about the person will not bring you return business or referrals, in face it makes them feel pressured and they’ll run for the hills.
Most people have reservations about home businesses because they believe the opportunity is nothing but a scam. Approaching people with a hard sale either through warm or cold leads, can actually lead to no sign ups. The idea with network marketing is to promote yourself and build relationships. If you provide a website that is full of helpful information instead of putting up content that is just trying to get someone to join your business, the more likely they will keep coming back to your site and they will eventually ask to join your business without ever asking them to.
“How To” articles are the best content to add to your site. People that are in home businesses are always looking for help to grow their business and “how to” articles are a great way to get them to come back to your website on a repeat basis. They will start to follow your articles and become permanent fixtures on your site. Allowing comments to articles is a way to get people talking. It’s also very important to respond to each and every comment to start building the relationship with that person.
Providing useful content or training material will show people how you have been able to build a strong business and they will see that if they follow you they can achieve the same thing. They will have many questions as to how it all works, what they get out of it, how much work they will have to put into it and how much money they can make. There are many questions and concerns people are going to have and it’s your job to answer them without adding any pressure. Other concerns may be that they believe they are not good at marketing. Or they live in a small town and don’t know a lot of people. If your articles can show them how to simply do it and be successful, you will have a believer.
Network marketing can be a lucrative business and the more followers you have on your site, the more likely you can build your down line with actual members who are making money for you.
Carin Davis is the editor and webmaster of http://www.CarinDavis.net. A site dedicated to the development and training for Network Marketers and Home Business Owners.
Tags: home business help, home business sales pitch, how to build relationships for a home business, how to make money online, how to start home business, make money on the internet, mlm business strategies, network marketing help
